God loves each and every individual in the world, and GCMN wants to see that everyone has an opportunity to hear and respond to the good news of Jesus Christ. We want to be as strategic as possible with the resources (time, money, skills etc.) God has given us, and that is why we specifically target leaders in various segments of society. If a person who is already a leader, with influence over other people, becomes a Christian, he or she can use his influence to win many more for Christ. This is the thinking behind some of our strategies such as Priority Associates, the Police Ministry, and Athletes in Action.